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"Let's Get Real or Let's Not Play" by Randy Illig and Mahan Khalsa

Last month we hosted the first Axiom Book Club lunch where we learned a game changing approach to professional selling. Randy Illig and Mahan Khalsa developed the framework for their book "Let's Get Real or Let's Not Play" from the trenches of professional selling. Their take on the sales process is built around collaboration and trust rather than manipulation and closing.

I spent about an hour walking attendees through the book and giving some examples of how the principles in this book have helped transform our selling process at Axiom. We will be doing six more of these events in 2012 beginning the third Thursday in February and every other month thereafter. Look for announcements on this blog three weeks prior to each event. Hope to see you there.

Discover the Best Sales Training Resource on the Planet from Joey Brannon on Vimeo.


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    Axiom CPA, P.A. - Axiom CPA Blog - "Let's Get Real or Let's Not Play" by Randy Illig and Mahan Khalsa

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