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I bought an ipod just a short while ago. I am not a
huge music buff and the idea of spending time in
front of a computer to download songs or convert my
cd's did not sound like a lot of fun. Finally, I
relented and bought one to accompany me on
morning
workouts. Then I discovered podcasts.
Podcasts are frequently updated audio programs that
can best be compared to talk radio on steroids. The
difference being that you can actually find useful
content in the form of podcasts. Of the 38 hours of
content on my Ipod over 25 hours are podcasts. And
the content automatically changes every time I plug
my ipod into my computer to charge. Here is how it
works.
First you will need an ipod. I highly recommend
the Nano. It is very
small, lightweight and has all the storage capacity
you will need. It comes in 1GB, 2GB and 4GB models
priced at $150, $200, and $250 respectively.
According to Apple the different storage capacities
translate to approximately 16, 30 or 60 hours of
content.
Now that you have your ipod download Apple's
itunes software. It's free and it is by far the easiest
way to get content onto your ipod. The itunes music
store has a section loaded with free podcasts that
cover everything from NPR to Dave Chappelle. When
you find a podcast you like click the subscribe button
and recent episodes will be downloaded to your
computer. Sync up your ipod and you are done. It's
that easy.
My ipod comes in most handy in the car. I spend
a lot of time driving to and from client offices or
events and I like my time to be productive. Some
car manufacturers (Chrysler, Honda) have started
adding auxilary jacks to their radios that allow you to
plug in an ipod directly to the factory stereo. If you
don't have this option you can buy an FM transmitter
that sends a radio signal to an empty frequency on
your stereo. The one I like best is the Griffin iTrip nano.
My tastes tend more toward the academic but to
give you an idea of how I use my ipod here are some
of the podcasts I listed to regularly.
Entrepreneurial
Thought Leaders Seminar from
the Stanford Technology Ventures Program. Highly
recommended. Leading entrepreneurs and business
owners sharing their stories and lessons learned.
Harvard Business
Review IdeaCast.
Knowledge@Wharton Audio
Articles
McKinsey
on Finance
And of course "Your CPA Said What?" The
weekly
podcast of Axiom Professional Group.
If you have a favorite podcast email me
and I'll post it here in the next newsletter.
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